Grow your business
Planning: Challenging the business plan, marketing plan and providing recommendations to improve using the Balanced Score Card.
Strategy: Providing recommendations to support strategic decision-making, marketing strategies, business plans and business canva models.
Data Metrics and Analytics: Measuring the effectiveness of activities with qualitative data and quantitative Key Performance Indicators and draw conclusions and action items. (e.g. Website auditing, Social Media performance)
Expand your business internationally
Plan: Analysing expansion opportunities, creating an export plan
Marketing: Adapting Marketing strategies to local needs considering the 4p’s (Product, Price, Place, Promotion)
Culture: Training cultural differences and adapting collaboration and communication accordingly.
Exceed Customer expectation
Customer Profiling: Knowing your customers inside out. (demographics, behaviors, preferences, challenges)
Customer Journey Mapping: Get to know every touchpoint you meet your customers and enhance the interaction.
Customer Readiness: Finding out in which state your employes and company is and enhance your customer service throughout the company.
Know your market
Market: Identifying market size, growth potential, trends, segments, risk, challenges.
Competition: Identifying key competitors and their offerings, market positioning, marketing strategies, strengths, weaknesses, opportunities, and threats (SWOT analysis).
Customers: Analysing customers behaviour, preferences and challenges with focus groups, surveys.
Reach your audience
Plan: Creating a content strategy, editorial calendar
Content: Designing content material such as Website, Videos, Logos, Posts, Presentations, Newsletters
Branding: Assuring a solid brand concept, brand positioning, identity and create brand guidelines
Optimize your reach
Advertising: Creating campaigns online such as Google Ads, SEA and offline such as billboards
Search engine optimization (SEO): Bringing traction to the page through right keywords.
Social media Management: Interacting with your audience
Leverage your work process
Systems: Leading projects and change management implementing Customer Relationship Management (CRM), Media Asset Management (MAM), E-Commerce and Apps
AI: Implementing AI tools in Marketing increasing your outcome
Marketing automation: Designing automated processes to optimize communication
